Sunday, August 26, 2007

Buffing Chrysler’s image (The Wall Street Journal Europe, 24 Aug 2007, Page 5)


Buffing Chrysler’s image
By Gina Chon
The Wall Street Journal Europe
24 Aug 2007

For the past two years, while she ran marketing for Toyota’s Lexus division, there was one thing Deborah Wahl Meyer never had to worry about: the quality of the product. But the 44-year-old Detroitarea native faces a much different challenge now that... read more...

Wednesday, August 22, 2007

$65 billion baby (The Windsor Star, 22 Aug 2007, Page A1)

$65 billion baby
BY CHRIS VANDER DOELEN STAR AUTOMOTIVE REPORTER
The Windsor Star
22 Aug 2007

This time, Chrysler’s public relations people didn’t let their executives drive the new minivan in front of the television cameras. In 1983, when Chrysler Corporation launched the first minivan, then-president Lee Iacocca and a handful of his... read more...